Director of Marketing (Full-Time) 

Location: Remote (US)

Role Overview: 

Lead Closegap's mission to become the universal mental health screener of choice for K-12 schools nationwide. Drive brand awareness and recognition through strategic marketing initiatives that establish Closegap as the leader in student mental health support.

Our Ideal Candidate: 

We're looking for a visionary brand builder who sees marketing as both an art and a science. The ideal candidate is part storyteller, part strategist - someone who naturally connects dots between brand, impact, and growth. You're not just interested in metrics; you're passionate about building a movement in youth mental health. You should be:

  • A strategic thinker who sees the big picture of brand building while executing on the details

  • Self-driven and confident in crafting and owning the brand narrative

  • Passionate about translating complex impact into compelling stories

  • Skilled at building relationships across education, mental health, and media

  • Energized by the challenge of making Closegap a household name in education

  • Natural at spotting cultural moments and trends to amplify our message

  • Excited about transforming how schools support student mental health

This role is perfect for someone who:

  • Takes ownership of brand building at every level

  • Sees marketing as a strategic driver of social impact

  • Brings both creativity and analytical rigor to their work

  • Has an innate drive for excellence in everything they produce

  • Thrives in building systems while staying adaptable

  • Finds joy in crafting messages that move people to action

This position is ideal for a marketing leader who wants to move beyond traditional metrics to create lasting social impact. You'll be building more than brand awareness - you'll be changing how schools think about and support student mental health.

Key Responsibilities:

Brand & Content Strategy

  • Lead comprehensive brand strategy development

  • Create compelling website copy and manage Squarespace updates

  • Partner with designers on website redesign and marketing assets

  • Write blogs about youth mental health, screening, and education

  • Develop and manage a content calendar

  • Write product marketing updates

  • Identify and pursue co-marketing opportunities

  • Build ambassador program with school leaders

  • Monitor competitor positioning

Digital Marketing

  • Drive SEO strategy and implementation

  • Grow and manage social media presence

  • Set up and monitor analytics tools

  • Create and optimize Google Business profile

  • Manage email marketing campaigns

  • Design marketing assets using Canva or other software 

Event & Thought Leadership

  • Manage conference exhibition strategy

  • Write post-conference content and insights

  • Organize and host webinars with industry experts

  • Build relationships with education thought leaders

  • Create presentation materials

  • Represent Closegap at industry events

Media Relations & Public Affairs:

  • Build relationships with education and mental health journalists

  • Develop media kit and press strategy

  • Create pitch angles around student mental health trends

  • Position Closegap leadership for speaking opportunities

  • Monitor and respond to relevant policy developments

  • Build relationships with education policy organizations

Requirements:

  • 5+ years marketing experience, preferably in education or mental healthcare

  • Strong writing and content creation abilities

  • Experience with SEO and digital marketing

  • Proficiency in Canva and basic design skills

  • Event marketing experience

  • Analytics and data analysis skills

  • Experience managing Squarespace or similar

  • Understanding of the K-12 education landscape

Compensation & Benefits:

  • $120,000 - $150,000 annual salary

  • Performance-based bonuses tied to growth metrics

  • Comprehensive health, dental, and vision insurance (100% coverage for employees)

  • Unlimited PTO

  • 14 paid holidays + two paid breaks

  • Paid winter break (last two weeks of December)

  • Paid summer break (first week of July) 

  • Home office setup allowance ($500)

  • Co-working space stipend, if desired

  • 401(k)

  • Team retreat participation