Location: Remote (US)

Role Overview: 

Lead Closegap's mission to become the universal mental health screener of choice for K-12 schools nationwide. Drive brand awareness and recognition through strategic marketing initiatives that establish Closegap as the leader in student mental health support.

Key Responsibilities:

Brand & Content Strategy

• Lead comprehensive brand strategy development

• Create compelling website copy and manage Squarespace updates

• Partner with designers on website redesign and marketing assets

• Write blogs about youth mental health, screening, and education

• Develop and manage a content calendar

• Write product marketing updates

Digital Marketing

• Drive SEO strategy and implementation

• Grow and manage social media presence

• Set up and monitor analytics tools

• Create and optimize Google Business profile

• Manage email marketing campaigns

• Design marketing assets using Canva or other software 

Event & Thought Leadership

• Manage conference exhibition strategy

• Write post-conference content and insights

• Organize and host webinars with industry experts

• Build relationships with education thought leaders

• Create presentation materials

• Represent Closegap at industry events

Analytics & Performance

• Implement a marketing analytics framework

• Track and report on key metrics

• Make data-driven marketing decisions

• Optimize campaign performance

• Measure brand awareness growth

• Monitor competitor positioning

Media Relations & Public Affairs:

• Build relationships with education and mental health journalists

• Develop media kit and press strategy

• Create pitch angles around student mental health trends

• Position Closegap leadership for speaking opportunities

• Monitor and respond to relevant policy developments

• Build relationships with education policy organizations

Industry Leadership:

• Represent Closegap at key education policy forums

• Build partnerships with mental health organizations

• Create content for education leadership publications

• Develop relationships with state education departments

• Position Closegap in screening policy discussions

Strategic Partnerships:

• Identify and pursue co-marketing opportunities

• Build relationships with complementary EdTech companies

• Create partnership content strategies

• Develop joint webinars and events

• Build ambassador program with school leaders

Requirements:

• 5+ years marketing experience, preferably in education or mental healthcare

• Strong writing and content creation abilities

• Experience with SEO and digital marketing

• Proficiency in Canva and basic design skills

• Event marketing experience

• Analytics and data analysis skills

• Experience managing Squarespace or similar

• Understanding of the K-12 education landscape

The Right Fit: 

We're looking for a visionary brand builder who sees marketing as both an art and a science. The ideal candidate is part storyteller, part strategist - someone who naturally connects dots between brand, impact, and growth. You're not just interested in metrics; you're passionate about building a movement in youth mental health. You should be:

• A strategic thinker who sees the big picture of brand building while executing on the details

• Self-driven and confident in crafting and owning the brand narrative

• Passionate about translating complex impact into compelling stories

• Skilled at building relationships across education, mental health, and media

• Energized by the challenge of making Closegap a household name in education

• Natural at spotting cultural moments and trends to amplify our message

• Excited about transforming how schools support student mental health

This role is perfect for someone who:

• Takes ownership of brand building at every level

• Sees marketing as a strategic driver of social impact

• Brings both creativity and analytical rigor to their work

• Has an innate drive for excellence in everything they produce

• Thrives in building systems while staying adaptable

• Finds joy in crafting messages that move people to action

This position is ideal for a marketing leader who wants to move beyond traditional metrics to create lasting social impact. You'll be building more than brand awareness - you'll be changing how schools think about and support student mental health.

Compensation & Benefits:

• $120,000 - $150,000 annual salary

• Performance-based bonuses tied to growth metrics

• Comprehensive health, dental, and vision insurance (100% coverage for employees)

• Unlimited PTO

• 14 paid holidays + two paid breaks

• Paid winter break (last two weeks of December)

• Paid summer break (first week of July) 

• Home office setup allowance ($500)

• Co-working space stipend, if desired

• 401(k) (no company match yet)

• Team retreat participation